By Angela Ng
Your brand is what you want people to think about you when you leave them.
A personal brand should be authentic and natural: Someone should be able to spend five minutes talking to you, and after that conversation, have an impression of what your personal brand is. They should walk away thinking, ‘He’s really friendly’ or ‘This woman is a lot of fun.’ They should know who you are, and if they would want to speak to you again.
While your brand is built over time, it can become difficult to change, so it’s important to identify and align your brand with your goals. Whilst building a positive personal brand comes easily to some people, others will have to work at it. Here are seven traits that contribute to your personal brand, and what you should know about each:
Develop a persona that is reachable, always answer the phone, for one. It’s basic but for few not common.
When people know you always answer your emails and phone calls, opportunities will come more frequently.
Always put your best self forward, even if you don’t feel like it.
This is important in good times and in bad, truth is, no one else cares about your problems, they care about a solution to whatever they need. Always present your best self.
The truth comes out at the end of the day, and it’s important to be honest, even when it’s easier not to.
Loyalty is another element of integrity. Being honest and loyal helps you build a trustworthy and credible brand.
- WORK ETHIC
One of my favourite expressions is, ‘Luck comes to visit but it doesn’t come to stay.’ If you’re fortunate to get a lucky opportunity, work very hard to keep it. If people know you work hard, they’ll be more likely to work with you again.
There are two types of people in the world: those who keep their arms wide open, and those who keep their arms held tight against their chest.
Who would you want to do business with or have as a friend? People like people who are open to ideas and relationships. Your personal brand should be someone who is open to new ideas, experiences, and business.
People judge you on the way you look, so pay attention to the details. If you’re ultra-causal or sloppy, that’s going to be your brand.
First impressions are important, so pay attention to the details. Depending on your industry, your attire could be right for every occasion, or it could be something you change based on the situation.
How you interact with others is another important part of your brand.
There’s a saying, ‘Empty barrels make the most noise’. If you never stop talking, you’ll build a negative personal brand. Always think about what you want to say, and how you want to present yourself before you open your mouth.