7 TIPS TO ENSURE A SUCCESSFUL PERSONAL BRAND

By Angela Ng

AngelaNgWhether you realise it or not, you’re a brand. Your brand is your persona, and if yours isn’t great, it could be costing you opportunities.

Your brand is what you want people to think about you when you leave them.

A personal brand should be authentic and natural: Someone should be able to spend five minutes talking to you, and after that conversation, have an impression of what your personal brand is. They should walk away thinking, ‘He’s really friendly’ or ‘This woman is a lot of fun.’ They should know who you are, and if they would want to speak to you again.

While your brand is built over time, it can become difficult to change, so it’s important to identify and align your brand with your goals. Whilst building a positive personal brand comes easily to some people, others will have to work at it. Here are seven traits that contribute to your personal brand, and what you should know about each:

  1. ACCESSIBILITY

Develop a persona that is reachable, always answer the phone, for one. It’s basic but for few not common.

When people know you always answer your emails and phone calls, opportunities will come more frequently.

  1. ATTITUDE

Always put your best self forward, even if you don’t feel like it.

This is important in good times and in bad, truth is, no one else cares about your problems, they care about a solution to whatever they need. Always present your best self.

  1. INTEGRITY

The truth comes out at the end of the day, and it’s important to be honest, even when it’s easier not to.

Loyalty is another element of integrity. Being honest and loyal helps you build a trustworthy and credible brand.

  1. WORK ETHIC

One of my favourite expressions is, ‘Luck comes to visit but it doesn’t come to stay.’ If you’re fortunate to get a lucky opportunity, work very hard to keep it. If people know you work hard, they’ll be more likely to work with you again.

  1. OPEN-MINDEDNESS

There are two types of people in the world: those who keep their arms wide open, and those who keep their arms held tight against their chest.

Who would you want to do business with or have as a friend? People like people who are open to ideas and relationships. Your personal brand should be someone who is open to new ideas, experiences, and business.

  1. APPEARANCE

People judge you on the way you look, so pay attention to the details. If you’re ultra-causal or sloppy, that’s going to be your brand.

First impressions are important, so pay attention to the details. Depending on your industry, your attire could be right for every occasion, or it could be something you change based on the situation.

  1. PRESENTATION

How you interact with others is another important part of your brand.

There’s a saying, ‘Empty barrels make the most noise’. If you never stop talking, you’ll build a negative personal brand. Always think about what you want to say, and how you want to present yourself before you open your mouth.

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5 types of people you’ll meet in every workplace

By Ben Wright

Ben Wright

I recently read an article that resonated, on the 5 types of personalities that you will find in every workplace and couldn’t resist sharing it with my networks. While each working environment can differ greatly according to its industry, scale and company culture, you are still bound to come across these personalities within the workplace.

Learning how to spot these people and work with them will help you build a stronger working relationship and support your own professional development.

  • The office gossip: Now this may be a stereotype, however there’s usually one lingering in the workplace – just waiting to pass on the latest gossip and titbits to colleagues. How do you get around this? Build a rapport by talking about the latest news and celeb gossip but avoid engaging in negative talk about other staff or even the company in general. Engaging with the office gossip can sometimes come back to bite you, so keep it upbeat, positive and about non-work related matters.
  • The noise-cancelling headphone wearer: Does your colleague insist on wearing their headphone or play rather loud music for the duration of the day? This personality can sometimes be tricky to work with, at first it may seem that they are disengaging from their co-workers, but don’t take it to heart. Studies show, depending on the individual, listening to music can increase a workers productivity. If you need to ask them a question, a simple wave or smile will get their attention- alternatively if they are ‘’in the zone’’ send them a quick email.
  • The team cheerleader: If your colleague’s energy level is through the roof before you’ve had your first coffee for the day and they seem to thrive on praising the good work of others – you’re working with a cheerleader. Don’t be suspicious of cheerleaders, appreciate that they have the best intentions, and play a vital role in boosting team morale. Embrace their positivity and make an effort to sing their praises once in a while in return.
  • The negative nancy: The polar opposite to cheerleaders, a negative nancy is generally the person in the workplace who rebuts the ideas of others, is reluctant to try new things and gravitates towards explaining why something won’t work. Don’t write these people off as being a downer, and understand that they are trying not to take the wind out of their co-workers’ sails. They often like to think of themselves as being pragmatic and realistic, so consider their opinions as much as anyone else’s to rally them, suggest you give that new thing a try and see how it goes – if it doesn’t work out they can always say they told you so.
  • The overachiever: You can spot overachievers a mile away!! They’re the busy bee that has a stack of projects on their desk, is always rushing off to the next meeting, insists on arriving early and staying late and always puts their hand up to volunteer for new work. While overachievers can sometimes seem to be exhausting to the uninitiated, these ambitious colleagues thrive on success. Look at them for guidance on managing your workload and bringing your A-Game.

Understanding how each of these personalities operates is key to managing a productive team.

Which type are you?

Company Culture and The Recruitment Process

What you experience as a applicant during a recruitment process is generally reflective of that organisations culture…

True or false?

It is a fact that many applicants still have a less than favourable experience when they apply for a new job, be it a direct application to an employer or through a recruiter…

In this employment market where skill shortages do exist in particular areas, many employers are still acting to their detriment in the way they treat potential employees.

The “sins” are many – with the most common including:

  • Not acknowledging applications received
  • Taking months to fill a vacancy
  • Not providing a contact person and phone number on a job advertisement
  • Outdated and irrelevant position descriptions (sometimes none at all)
  • Advertising a role when you already have someone earmarked to appoint
  • Interviewing and never providing feedback

If an applicant does get to sit across the interview table, often the way an interview is conducted is enough to drive the conclusion home that this organisation, isn’t culturally a good fit.

An interview needs to be a two-way dialogue, where the applicant demonstrates the expertise they bring and how the organisation will benefit from their appointment.

The organisation in turn has to demonstrate what benefits the applicant will get from joining them over a competitor – whether it is training, challenge, growth or development…

I believe that a recruitment process where the opportunity is not provided to talk to someone about the role from the outset is a flawed one.  I believe that any employer not prepared to interview within 4 weeks of advertising is crazy.  I also believe that not acknowledging an application or providing feedback post interview is rude.

I also believe that if you are a serious job seeker – thinking that you can just hit the apply button and stand out in the crowd is laughable…

I’d be interested to hear your experiences… Please share your thoughts in the comment box below!