By Linda Parker, Executive Manager, Eden Ritchie Recruitment
The age old saying “I just had a gut feeling” … most of us have experienced it at some point in our lives, that urge to trust your gut when making a decision, whether it be as seemingly inconsequential as whether to go out this Saturday night, through to more significant life altering decisions.
There is a myriad of published articles on the science behind it, but how does it work when the decisions you are making need to be supported by evidence?
I am hearing more and more about the use of intuition in business, rather than just personal circumstances. Perhaps we have all become paralysed by over-analysis and are turning to other methods to support the decision-making process.
It is often said trust your gut; it won’t let you down.
My question is whether corporates or government departments can afford to take this risk in their decision-making process? What are the consequences when, for instance, an unsuccessful applicant is looking for constructive feedback on their interview?
I’m sorry Ms Smith, but the panel had a gut feeling that you would not be able to deal with the leadership challenges this role would bring.
Articles refer to cognitive biases when intuition is at play … in this instance it could mean that Ms Smith reminded the interview panel of someone known to them in their career that exhibited all the wrong behavioural traits and without consciously realising it, they made a decision based on something that they could not quite put their finger on.
I know when I have trusted my gut in the past (in personal decisions) that it has usually always been the right path … even if it is painful at the time. But how do we harness this for business in a way that can be justified?
To quote Author Valerie van Mulukom (Research Associate in Psychology, Coventry University) … do we simply see it for what it is: a fast, automatic, subconscious processing style that can provide us with very useful information that deliberate analysing can’t.
Perhaps the kombucha manufacturers are on to something!