7 TIPS TO ENSURE A SUCCESSFUL PERSONAL BRAND

By Angela Ng

AngelaNgWhether you realise it or not, you’re a brand. Your brand is your persona, and if yours isn’t great, it could be costing you opportunities.

Your brand is what you want people to think about you when you leave them.

A personal brand should be authentic and natural: Someone should be able to spend five minutes talking to you, and after that conversation, have an impression of what your personal brand is. They should walk away thinking, ‘He’s really friendly’ or ‘This woman is a lot of fun.’ They should know who you are, and if they would want to speak to you again.

While your brand is built over time, it can become difficult to change, so it’s important to identify and align your brand with your goals. Whilst building a positive personal brand comes easily to some people, others will have to work at it. Here are seven traits that contribute to your personal brand, and what you should know about each:

  1. ACCESSIBILITY

Develop a persona that is reachable, always answer the phone, for one. It’s basic but for few not common.

When people know you always answer your emails and phone calls, opportunities will come more frequently.

  1. ATTITUDE

Always put your best self forward, even if you don’t feel like it.

This is important in good times and in bad, truth is, no one else cares about your problems, they care about a solution to whatever they need. Always present your best self.

  1. INTEGRITY

The truth comes out at the end of the day, and it’s important to be honest, even when it’s easier not to.

Loyalty is another element of integrity. Being honest and loyal helps you build a trustworthy and credible brand.

  1. WORK ETHIC

One of my favourite expressions is, ‘Luck comes to visit but it doesn’t come to stay.’ If you’re fortunate to get a lucky opportunity, work very hard to keep it. If people know you work hard, they’ll be more likely to work with you again.

  1. OPEN-MINDEDNESS

There are two types of people in the world: those who keep their arms wide open, and those who keep their arms held tight against their chest.

Who would you want to do business with or have as a friend? People like people who are open to ideas and relationships. Your personal brand should be someone who is open to new ideas, experiences, and business.

  1. APPEARANCE

People judge you on the way you look, so pay attention to the details. If you’re ultra-causal or sloppy, that’s going to be your brand.

First impressions are important, so pay attention to the details. Depending on your industry, your attire could be right for every occasion, or it could be something you change based on the situation.

  1. PRESENTATION

How you interact with others is another important part of your brand.

There’s a saying, ‘Empty barrels make the most noise’. If you never stop talking, you’ll build a negative personal brand. Always think about what you want to say, and how you want to present yourself before you open your mouth.

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This entry was posted in brisbane, Client, Coaching, Communicating, Customer service, Focusing and tagged , , , , , , , , , by Eden Ritchie Recruitment. Bookmark the permalink.

About Eden Ritchie Recruitment

We are a Brisbane business developed with the needs of the Queensland market in mind. Being locally owned and operated ensures that we are committed to playing our part in growing the Queensland economy. Eden Ritchie Recruitment was established in March 1996 by Kim Ritchie and Justine Eden, whose combined recruitment industry experience exceeds 40 years. Since its inception Eden Ritchie Recruitment has gone from strength to strength. Why? For the same reason all good businesses succeed; ability, commitment, dedication, self-belief and tenacity. However more important than all of these necessary attributes, there exists the innate understanding that to succeed in this competitive market, we must constantly adapt and recast ourselves to ensure our continuous alignment with the needs of both employers and candidates. We believe that ‘focused’ is the word that best describes our approach to all aspects of the recruitment profession. Our mission statement: To provide a professional, individually tailored recruitment service to both employers and candidates through the development of long term relationships and an understanding of market demands.

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