Change Fatigue – What is it?

Change Fatigue – What is it?

By Kate Broadley

Kate Broadley

Kate Broadley

Is there such a thing as “change fatigue”? In my opinion, there most certainly is!!! It’s that sense of dread that comes when another change is just around the corner.

I understand change is an important part of organisational growth. But I don’t understand why it is continually managed so poorly, with such negative impacts on both staff and the business. The purpose of change is to ensure currency and competitiveness in the market, reduce costs, improve efficiencies and increase revenue, it is not to create stressed, burnt out and overwhelmed employees.

Leaders sometimes unfairly equate change fatigue to resistance to change. Not true. People like stability (we are human right… not robots), but we can quickly adapt to change, if it is introduced properly. Resistance is the push back often experienced because of the uncertainty the change may have, which can create unfounded fear. Successful change management and staff engagement can usually help, however unfortunately, many leaders fail to address this… jeopardizing organisational success. A stressed and unhappy workforce leads to lost productivity, lack of competiveness in the market, and ultimately a drop in the bottom line.

Change fatigue is the product of poor leadership. Leaders often fear they are missing some essential strategy, positioning or concept, often driving the implementation of change so that they don’t get left behind in the competitive world we operate in. While I understand the need for change, too much change can result in confusion, disorganisation and lack of competence. People become frustrated with the constant loss of productivity, the expense and effort of packing, moving, ordering new telephones or changing numbers, inducting and orientating new bosses, losing team members, gaining team members and living in a state of continual confusion.

I accept that change is constant, but I don’t accept that it cannot be managed better. This is the one of the key challenges for leaders, who must operate in a world of constant change. Our ability to respond to change, ultimately determines our success or otherwise, in a highly competitive market place. So it pays to take the time to get it right!!!

Are you feeling the change fatigue or want to know more about this space? Contact Eden Ritchie via our website and following our team on LinkedIn and Twitter.

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