So what does “Post and Pray” mean? This is where you place a job advertisement and hope that great candidates with the right qualifications apply. As recruiting experts, we tend to disagree. I would much prefer to have control, which is why I am so interested in passive candidates in the market place.
So what is a passive candidate? A passive candidate isn’t necessarily looking for work, but they may be interested if the right job comes along. Employers often actively seek passive candidates, especially when they looking for people with very specific skills and experience.
When employers proactively recruit candidates, it’s called candidate sourcing and companies may look for candidates via LinkedIn and social networking sites, as well as working with recruiters to find qualified applicants.
Naturally many employers still choose to use the “post and pray” approach. More fool you in my opinion, but even I would have to concede that if used correctly this can play a role in helping you find the right person for that job. To ensure you get a better match of applicants to your post, make sure you use strategic keywords, keep the job description relevant and brief, and set the right expectations from the start. This can mean the difference between sorting through hundreds of unsuitable resumes to receiving a steady flow of qualified talent.
Recently I shortlisted for an administration role which had been advertised as “post and pray” through an external source, and there were over 250 applications…from which I struggled to find 10 suitable candidates to interview. Surely there is something wrong here, so forget the “post and pray” and start marketing your jobs in a way that influences the calibre of candidates you get.