“Story telling in business”

SueTHow amazing and memorable are the stories that we heard and read as children, that even today as adults we can recall many of these. What was it about these stories that had us so engaged and wanting to know what happened next?

I will admit that I am an avid reader and love nothing more than a great story. However it wasn’t until recently that I realised stories aren’t just told in books but are used in everyday life.

I had the pleasure of meeting and listening to Joel Roberts (former prime time KABC radio talk host in the Los Angeles and now owns his own media and communications consulting firm) and Alex Mandossian (Online Marketing Expert/Teleseminar Expert/Internet Marketer/Speaker and Author) at a conference that I attended. When listening to these very impressive speakers, the message that I got out of it was, that to be a successful negotiator/influencer you had to know the art of storytelling.

Ever since hearing them speak, I have been more aware of what people say, how they say it and I have found myself more engaged when a story is being told.

What about you, are you more engaged when people tell you a story?

An article by Gabrielle Dolan on “How to tell your story” provides some helpful hints on how to become an effective storyteller like some of the best business people in the world.

Her 5 tips are

  • Make it personal
    • The real power in using stories as a leader is the ability to use a personal anecdote and attach it to a business message
  • One Message: one story
    • Your story can only address one message or one problem
  • Short and Sharp
    • In business your stories need to be short and sharp, so you don’t loose the audience
  • Start smart
    • The start of your story should be conversational and seem to be “off the cuff”
  • End smarter
    • The way you end the story will either make or break it.

Just remember that the more you practice your story telling the better you become and more effective you can be.

Are you a storyteller?  Tell us about your experiences and how successful or unsuccessful they were. Share with us some of the great storytellers that you know that have been successful in business.

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This entry was posted in Communication, Story Telling and tagged , , , , by Eden Ritchie Recruitment. Bookmark the permalink.

About Eden Ritchie Recruitment

We are a Brisbane business developed with the needs of the Queensland market in mind. Being locally owned and operated ensures that we are committed to playing our part in growing the Queensland economy. Eden Ritchie Recruitment was established in March 1996 by Kim Ritchie and Justine Eden, whose combined recruitment industry experience exceeds 40 years. Since its inception Eden Ritchie Recruitment has gone from strength to strength. Why? For the same reason all good businesses succeed; ability, commitment, dedication, self-belief and tenacity. However more important than all of these necessary attributes, there exists the innate understanding that to succeed in this competitive market, we must constantly adapt and recast ourselves to ensure our continuous alignment with the needs of both employers and candidates. We believe that ‘focused’ is the word that best describes our approach to all aspects of the recruitment profession. Our mission statement: To provide a professional, individually tailored recruitment service to both employers and candidates through the development of long term relationships and an understanding of market demands.

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