The Future of Social Media for Business in 2013

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The telltale signs of another year drawing to a close are here – there’s glittering mountains of tinsel draped around the office, your co-workers are not-so-subtly pressing you for hints about Secret Santa gift ideas and retail workers have the first signs of a slow descent into madness in their eyes, brought on by Michael Bublé’s Christmas album being played steadily on repeat.

XmasI haven’t slept in 72 hours because I can’t get the words to ‘Santa Claus Is Coming to Town’ out of my head! Awesome!’

So what does next year hold for business in terms of social media? It’s been fascinating to watch it develop over the past year, and it continues to expand and evolve exponentially in short periods of time. Wishes and predictions included, here is just a tiny portion of the developments we can expect next year –

MS Outlook 2013 Will Offer One-Click LinkedIn and Facebook Integration

The new version of Microsoft Outlook, slated for release to the general public in the first quarter of 2013, will include a revamped LinkedIn and Facebook Social Connector which will allow the user to simply sign in once using their login details, with no additional download required for Outlook to sync with LinkedIn or Facebook. New features and previous ones include:

  • When a contact card is displayed, it will include information extracted from LinkedIn and FB (subject to the individuals privacy settings).
  • An add button displayed next to any email sender which allows you to easily invite them to connect with you on LinkedIn.
  • The latest activity of anyone who emails you and is a connection will be displayed at the bottom of their emails to you.

Emails are Becoming Obsolete

As social media continues to grow, it continues to change the way we approach interaction with each other – this is also true in a business capacity, rendering emails a backdated form of communication. So in order to keep up with these changing dynamics, companies may be inclined to follow Atos CEO Thierry Breton’s 2011 idea of making email obsolete by issuing a memorandum that discouraged the sending and receiving of internal emails. With an abundance of different ways to converse (Twitter, Sharepoint2013, LinkedIn) and share information (Dropbox, Wikis) available at the moment, there’s no better time to test what works best for you and your company.

What are you looking forward to in 2013?

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